Thanks to all involved at Sportup 2018… Turkey’s sports, marketing and media met European sports tech and innovation community at Nişantaşı University. A promising step forward for new business opportunities and collaboration.

Hope to see you again in 2019.

>Developments in the Sports Industry
>What technologies dominate pitches?
>Innovative approaches in sports marketing and communications
>What will startups aim to change in sport?
>What can sports, businesses and startups can do together?
>What are investment opportunities in sport?


23 May 2018

Maslak Campus

09:30 - 10:00

Opening Speeches


Prof. Dr. Esra Hatipoğlu

Nişantaşı University Rector

Veli Ozan Çakır

Ministry of Youth and Sport - Deputy General Director of Sport

10:00 - 10:50

Tech & Innovation

Arno Hermans

Sport Experience, Founder

João Gonçalo Cunha

KickUP Sports, CEO

Johan de Rooij

Sport Experience, CFO

10:50 - 11:00

Coffee Break

11:00 - 11:50


Tunç Berkman

Deputy General Manager, Sales and Marketing

Samer Şenbayrak

Turkish Basketball Federation - Director of the Turkish Basketball Super League

İlyas Katırcı

Tahincioğlu, Director of Marketing and Corporate Communications

11:50 - 12:00

Coffee Break

12:00 - 12:50

Analytics & Management

Erdem Tolon

Nielsen Turkey Media General Manager

Andrea Pessina

CIES Football Observatory Data Manager

Preeti Shetty

Upshot General Director (Football Foundation)

12:50 - 13:50

Lunch break

13:50 - 14:40

Media & Communications

Umut Kutlu

Beşiktaş JK CMO

Emre Günbay

Business Development Director

Özgür Oğuz

S Sport Plus Project Manager

Ekin Günel

Dugout EMEA Regional Director

14:40 - 14:50

Coffee Break

14:50 - 15:40

Sports and innovation Turkey

Can Tayfun

Tech Drone League, Founder

Güçlü Talu

Sprongo, CMO

Efe Aydın

Scoutium, CEO

Efe Aksoy

Nsocial, Founder

15:40 - 15:50

Coffee Break

15:50 - 17:00

Startup Presentations (Pitching)



We believe in TEAM WORK and constantly working on to improve collaboration between sectors, companies and people with different skills.

If we can get sports and technology to better interact and communicate with one another, we believe that many new and promising projects can come to life.

That’s why we believe in TEAM WORK!

Turkey has one of the youngest and vibrant population in Europe. People are very keen on new technologies as much as they are on sport.

Despite massive interest in sport and technology, the number of innovation and startups in this dynamic field is low in Turkey. There are some promising examples but the number of success stories are limited.

The consumers are very interested in sports and technology and spend considerable amount of money. We believe a lack of communication, interaction, information exchange and international partnerships are the reasons why the number of projects are low.


Reach out new markets, ideas, projects and investors!

“Turkey’s performance since 2000 has been impressive. Macroeconomic and fiscal stability were at the heart of its performance, enabling increased employment and incomes, making Turkey an upper-middle-income country.”

Istanbul is an international hub to reach untapped opportunities not only in Turkey but to its wider reach in Caucasus, Central Asia, Middle East and Balkans. Many international corporations has their regional head offices in Istanbul due to proximity, excellent flight connection, talented workforce and strong technological infrastructure.

Sportup is the only event in the region that brings together entrepreneurs, investors, brands, sport and business administrators, athletes and other actors that would like be involved in the field, utilise it more actively and extend its reach.

With Sportup you can expand your network, get inspirational ideas for new projects, share your valuable ideas, and come across new business models.

“Turkey’s growth rate accelerated from 3.2% in 2016 to 5.1% in the first half of 2017, supported by an extensive fiscal stimulus.”

Main Sponsor

Main Sponsor


Session Sponsor

Media Sponsor

Media Sponsor

Media Sponsor

Media Sponsor





Entrepreneurs, investors, brand managers, mentors, sport executives, coaches, athletes and anyone interested in sports.


Simultaneous translation will be provided