SUBJECTS

BROADCASTING, CONTENT, EXPERIENCE, GAMING, PERFORMANCE

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BROADCASTING

The sport industry is an enticing field that has a legion of followers, and it tends to give a boost to the competing firms that utilize it.
Even though the way we access sports is rapidly changing, what excites people about sports itself does not. During the analog era, mediums that held the broadcasting rights were one step ahead of the competition. It is likely that this will not change in the digital era.
The sports broadcasting session will cover the changes in broadcasting, the effects of digital transformation on broadcasting rights and its effects on the sport economy. The session will cover speeches, presentations, and various practices.
During these sessions, we will examine innovative approaches in digital platforms in terms of sport content. We will look at a couple of projects and discover how sponsors, clubs, sport federations, social media celebrities and media entrepreneurs utilize sport and digital media and what factors they consider when they decide to create new projects and investments.

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GAMING

Gaming is probably the most integrated sector in sports and technology.
Entrepreneurs, sport clubs and brands noticed the interest of young consumers and started investing in this field. E-sport teams and other masses like to spend their spare time playing these sport games. We can see that whoever invested in this field have been rapidly growing.
During the gaming session, we will examine the development of e-sports, the problems we are facing along with opportunities and actors in the industry.

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PERFORMANCE

Technology contributes to individual or team performances both in amateur and professional fields. With the emergence of evolving applications and IoT products, collecting and processing data has become an important line of business.
There are a lot of cases to be analyzed from a technology perspective such as the success of the Iceland national football team, Australian olympics team and increased demand in individual and outdoor sports.
During the performance session, we will have the chance to examine leading projects and the relationship between performance in sports and technology.

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CONTENT

Every moment in sports is filled with content. Pre- game, post-game, discussions, statistics, and its stories make this a very fruitful field. İt is no longer an excuse to not be a part of the main stream media any more. You can transmit your content in innovative ways through various channels to the masses. Becoming an alternative and differentiating content are key factors in becoming successful yet every day a new sport site start operating using the same editorial approach and sharing the same news as everybody else with the hopes of accomplishing different results.
During these sessions, we will examine innovative approaches in digital platforms in terms of sport content. We will look at a couple of projects and discover how sponsors, clubs, sport federations, social media celebrities and media entrepreneurs utilize sport and digital media and what factors they consider when they decide to create new projects and investments.

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EXPERIENCE

When it comes to achieving strategic goals, sport clubs and sponsors have most to gain by pursuing digital transformation and its effects on the experience of sport audiences.
In order for clubs to provide a better match day experience and strengthen bonds with the audience and for sponsors to get the most out of their investment and go beyond brand visibility and create a meaningful relationship with the fans, they have most to gain by utilizing the opportunities provided by the digital transformation.
During the Experience session, we want to examine projects that cover fan interaction and listen to professionals cover the necessary topics in this field.

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